Market Research - Validating Your Assumptions
This event has already occurred
February 14, 2018
Location: Community Futures Fraser-Fort George
Address: 1566 Seventh Avenue
Time: 10:00 am - 4:00 pm
Website: View Website
2018-02-14 10:00:00
2018-02-14 16:00:00
America/Vancouver
Market Research - Validating Your Assumptions
Gain knowledge about your Customer Segments and Value Propositions to further develop your business strategy. Bring your tablet or laptop if you have one!
Learn sources and methods for conducting primary and secondary market research including industry trends, industry reports, industry benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
Use market research to understand your customer segments and design your value propositions.
Analyze data and interpret information to strategically project sales volumes in your market area.
Begin exploring industry research and creating customer survey tools in the classroom.
Incorporate your market research into a business plan.
Community Futures Fraser-Fort George 1566 Seventh Avenue
[email protected]
Gain knowledge about your Customer Segments and Value Propositions to further develop your business strategy. Bring your tablet or laptop if you have one!
- Learn sources and methods for conducting primary and secondary market research including industry trends, industry reports, industry benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
- Use market research to understand your customer segments and design your value propositions.
- Analyze data and interpret information to strategically project sales volumes in your market area.
- Begin exploring industry research and creating customer survey tools in the classroom.
- Incorporate your market research into a business plan.
