Weight Watchers changes name in a full rebrand

It’s now known as WW, but it doesn’t stand for what you think.

Weight Watchers has announced a rebrand that will honour its legacy, but also broaden the role it plays in helping people live healthier lives.

Today we become WW. We’re committed to always being the best weight management program on the planet. Now we’re putting our decades of knowledge & expertise in behavioral science to work for a greater mission: going beyond weight to wellness for everybody. https://t.co/bsobWLRECU

— Mindy Grossman (@mindygrossman) September 24, 2018

We listened, we heard you. You loved how Weight Watchers gave you livable, science-based programs & tools that empowered you to get real results. Today, we’re putting all of that to work for your overall health and wellness. It’s simply #WellnessThatWorks

— Mindy Grossman (@mindygrossman) September 24, 2018

The company will use the tagline “Wellness that Works” to reflect its focus on an overall approach to health and wellbeing, rather than just losing weight.

"We are committed to always being the best weight management program on the planet, but now we're putting our decades of knowledge and expertise in behavioral science to work for an even greater mission," said Mindy Grossman, president and CEO of WW.

“No matter what your goal is – to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above – we will deliver science-based solutions that fit into people's lives.”

WW_Full Brand_US_FINAL from Stacie Sherer on Vimeo.

Along with the rebrand, WW will be making a few changes to their operations to provide what they call a better experience for customers.

That includes an enhanced digital experience, a more holistic focus on wellness, a partnership with Headspace, Connect Groups and more.

Oprah Winfrey, a WW board member and investor, said she believes WW can play a role in people’s lives that goes beyond a number on the scale.