Canadian chocolate brand goes viral for obvious reasons

Canada isn’t exactly well known for its chocolate but one Canadian company is quickly changing that.

Shyte Chocolate is making headlines all over its slightly provocative name and #eatshyte slogan.

The company based in Barrie, Ontario is clearly aware of the name's hilarity and appears to be taking it in stride.

It's a REAL product created with the World's highest quality chocolate, infused with protein and it's delcious! I mean it when I say #EatShyte
KEVIN RICHARDS, Belgium Master Chocolatier & creator of Shyte Protein Chocolate #ShyteChocolate https://t.co/dfeF9VMPPj

— KevinRichards (@KevinRichards71) April 20, 2018

“We may be silly, but we take our chocolate very seriously,” reads Shyte Chocolate’s website.

The chocolate isn't available in many stores (six in Ontario and one in Alberta) but the "protein-infused" chocolate can be ordered online.

It's a bit nutty.#ShyteChocolate pic.twitter.com/a3PQdm69rP

— John Player (@JohnPlayerNo6) April 20, 2018

I won't be eating this Canadian protein chocolate bar #ShyteChocolate pic.twitter.com/VeKWFxNBjb

— Jonny Townsend (@Taansend) April 20, 2018

I thought this was a joke, it's REAL 😂😂😂 https://t.co/ahXdSxCEsj #eatshyte #shytechocolate pic.twitter.com/dp2rgA85uO

— Suzanne (@SuzieLovesMikey) April 20, 2018

THIS IS ACTUALLY REAL? OMG 😂 #Shytechocolate pic.twitter.com/f6Tjs2NBMa

— Chris Houston (@thewayitchris) April 20, 2018

This shyte actually looks quite tasty. #shyte #shytechocolate pic.twitter.com/O5GfIip3Fr

— Jer Hetherington (@Hedginald) April 20, 2018

Well, that's certainly one way to make a name for yourself!